Alterra Mountain Company is preparing to welcome the world to Utah when Deer Valley Resort hosts events of the Olympic Winter Games Salt Lake City-Utah 2034.

ALTERRA MOUNTAIN COMPANY INVITES THE ENTIRE WORLD TO EXPERIENCE THE 2034 WINTER OLYMPICS AT THE EXPANDED DEER VALLEY RESORT

Denver (Colorado), July 24, 2024 – Alterra Mountain Company is preparing to welcome people from around the world to Utah as Deer Valley Resort will host certain events during the 2034 Winter Olympics. The International Olympic Committee (IOC) made the announcement early this morning from Paris, confirming that Salt Lake City-Utah's 2034 bid was successful. As part of these Games, Deer Valley will host freestyle skiing events, including moguls and aerials, continuing its long tradition of commitment to the evolution of winter sports.

The selection of Deer Valley as the venue for the 2034 Winter Olympics coincides with the destination's Expanded Excellence™ initiative. This series of projects, which will be unveiled to the public in 2034, aims to evolve the resort and enhance the experience for future generations. Highlights of this initiative include doubling the existing ski area, developing the brand new Deer Valley East Village, transforming the base area of the snow park, and revitalizing existing facilities. More information about these various projects can be found on the Expanded Excellence website.

"We are extremely excited about the prospect of welcoming the entire world to Utah for the 2034 Winter Olympics," said Jared Smith, President and CEO of Alterra Mountain Company. "By 2034, Deer Valley will have been reinvented to become an even more spectacular destination, offering over 4,000 acres of ski area, the new Deer Valley East Village, and a transformed base area at the snow park."

Deer Valley Resort, known for its world-class customer service and elite international ski competitions, has previously hosted the freestyle events during the 2002 Winter Olympics and has since been the venue for numerous international competitions, including the World Championships in 2003, 2011, and 2019, as well as 21 editions of the FIS World Cup.

"We are honored to have been chosen as the official venue for the 2034 Winter Olympics," said Todd Bennett, President and COO of Deer Valley. "Our collaboration with the Salt Lake City-Utah 2034 organizing committee has been excellent, and we look forward to further strengthening this partnership as we prepare for the return of the Games to Utah. We are proud of our commitment to the sport and the legacy we will leave as a host of international ski competitions for 26 years already."

About Alterra Mountain Company
Alterra Mountain Company encompasses iconic, year-round destinations including the world's largest heli-skiing center, as well as offering the Ikon Pass, a leading seasonal subscription providing access to more than 50 prestigious resorts around the world. Based in Denver, Colorado, the company is rooted in the mountain spirit and united by a passion for outdoor adventure. It brings together some of the most sought-after destinations in the world, including Steamboat and Winter Park in Colorado, Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Snow Valley in California, Stratton and Sugarbush Resort in Vermont, Snowshoe Mountain in West Virginia, Tremblant in Quebec and Blue Mountain in Ontario, Canada, Crystal Mountain in Washington, Schweitzer in Idaho, Deer Valley Resort and Solitude Mountain Resort in Utah, as well as CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia, Canada. Alpine Aerotech, a global helicopter support and maintenance center located in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the world's largest ski and snowboard delivery and rental company, are also part of the Alterra Mountain Company portfolio. For more information, visit www.alterramtn.co.

About Deer Valley Resort. Located in Park City, Utah, Deer Valley Resort has revolutionized the ski industry by offering the same level of first-class service one would expect at a five-star hotel. The ski-only resort currently features 21 lifts, 103 trails, 6 alpine bowls, 762 cm of annual snowfall, 2,026 acres of skiable terrain, a limited number of daily lift tickets, numerous dining options, 3 elegant lodges, hundreds of luxury accommodations, a renowned ski school, and a children's center. In August 2023, the resort announced the launch of the Expanded ExcellenceTM initiative, a major transformation of the destination that will include expanding the ski area to a total of 5,726 acres, adding a new entrance and village, reinventing the base area of the snow park, and revitalizing existing alpine facilities. Deer Valley is honored to have been named "Best Ski Resort in the United States" at the World Ski Awards for 11 consecutive years.