Alterra Mountain Co announces GoPro as the official camera of its mountain destinations
ALTERRA MOUNTAIN COMPANY ANNOUNCES GOPRO AS THE OFFICIAL CAMERA OF ITS MOUNTAIN DESTINATIONS
DENVER, CO, October 4, 2018 - As the winter season approaches, Alterra Mountain Company and GoPro are joining forces to ensure memories made on and off the mountain can be easily captured and shared. Alterra Mountain Company and GoPro have just signed an agreement that establishes GoPro as the official camera of all Alterra Mountain Company destinations.
The collaboration provides GoPro with maximized exposure at Alterra Mountain Company destinations, through four season branding opportunities on destinations’ websites, trail maps, digital screens, window wraps and more. Additionally, select social media content from Alterra Mountain Company destinations will be developed using GoPro products, with images and videos shot on location using the recently released HERO7 lineup. GoPro will also have presence at destination events throughout the seasons, as well as enhance marketing and hospitality opportunities at Alterra Mountain Company destinations.
The partnership will be launched with the release of a new video shot at all Alterra Mountain Company destinations, captured entirely on GoPro cameras.
“We are thrilled to collaborate with GoPro, a brand that shares our passion for the outdoors and inspires millions of users to capture their best day on and off the mountain,” said Ryan Blanchard, Director of Brand Partnerships. “We are excited to join forces with GoPro and further allow our guests to celebrate the moment and share their experiences at our iconic mountain destinations.”
“GoPro is excited to partner with Alterra Mountain Company,” said GoPro CMO Todd Ballard. “Some of the most amazing outdoor content we’ve seen has come from Alterra Mountain Company destinations. This partnership is a natural and obvious fit for GoPro, and we’re excited to see what content is created in the coming months.”
About Alterra Mountain Company
Alterra Mountain Company is a family of 14 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Crystal Mountain Resort in Washington; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information visit www.alterramtnco.com.
About GoPro, Inc. GoPro helps the world celebrate and share itself in immersive and exciting ways. GoPro, HERO, Quik, QuikStories and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. All other trademarks are the property of their respective owners. For more information, visit www.gopro.com. GoPro users can submit their photos, raw clips and video edits to GoPro Awards for social stoke, GoPro gear and cash prizes. Learn more at www.gopro.com/awards. Connect with GoPro on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and GoPro's blog The Inside Line.