Always progressing in a Forward Stance
Alterra was founded on the idea that progress happens when we accept difficult challenges and move forward together.
Forward Stance is our pledge to create lasting impact — building a better future for adventure through four key commitments: People, Planet, Community, and Responsibility.
Moving mountains isn’t easy, but that’s exactly what we intend to do.
Forward Stance Impact Report
Learn how our impact is building a better future for adventure.
People
Alterra Mountain Company believes that the mountains are for everyone.
We invest in programs that foster a welcoming culture of belonging and fair systems for all of our employees and guests.
Planet
Powered by our love for the mountains, we are raising the standard for climate action in the ski industry.
Alterra is the first US-based ski company to have our climate targets validated by the Science Based Targets initiative (SBTi). Our commitments now include annual reporting on Scope 3 emissions and a dedicated supplier engagement target.

Our 2030 sustainability commitment
We share a responsibility to take meaningful climate action. With 2030 goals in place, we aim to create the biggest impact while leaving the smallest footprint.
Reduce absolute scope 1 & 2 GHG emissions 50% from FY22 baseline
Increase active annual sourcing of renewable electricity to 100%
Help 67% of suppliers by spend covering purchased goods and services and capital goods set their own science-based targets
Community
Committed to the places where we live, work, and play
Built on the belief that people are the backbone of our business, Alterra Mountain Company seeks to create opportunities for community well-being. With a focus on financial and charitable support, we are building one global mountain community, here to lift each other up throughout the peaks and valleys of life.
Responsibility
Committed to operating responsibly for all our stakeholders
01
Guest & Employee Safety
Constantly assessing our operations and programs while prioritizing the health, safety, and wellbeing of our global mountain community.
02
Ethical Business Practices
Defining our beliefs while grounding our business operations in integrity and trust.
03
Cyber Security and Privacy
Earning and protecting the trust of our valued guests, homeowners, and employees through secure operations.
04
Corporate Governance
Evaluating risk while safeguarding our organization to ensure our company’s health and longevity.
Intricately woven into the fabric of our operating philosophy is the belief that our work must advance the well-being of our people, the health of the planet, the vitality of our communities, and our shared investment with all our stakeholders.
Karen Sanford
Chief Legal & Social Responsibility Officer