Partnerships designed to amplify
At Alterra Mountain Company, partnerships are designed to enhance every aspect of the mountain experience. From exclusive offers to immersive activations, every collaboration is designed to create lasting value at every level of the guest experience.
OFFICIAL NON-ALCOHOLIC BEER PARTNER
Athletic Brewing
Reimagining beer for the modern, active adult, Athletic Brewing crafts great‑tasting brews that deliver the full flavor of craft beer – without the alcohol.
OFFICIAL BEVERAGE PARNTER
Coca-Cola
As the Official Beverage Sponsor of Alterra Mountain Company, Coca‑Cola provides refreshing hydration from first chair to après, offering a full range of beverages to complement every mountain day.
Official sock partner
Darn Tough Vermont
Darn Tough Vermont designs and manufactures premium, all‑weather socks made in the USA and backed by a lifetime guarantee. With a focus on comfort, durability, and giving back, the brand continues to raise the bar for quality and community impact.
Official Condiment Partner
Kraft Heinz
Heinz brings flavor to the mountain experience with its iconic sauces and condiments. For more than 150 years, the brand has inspired connection through food, enhancing every shared moment on and off the slopes.
Official Camera Partner
GoPro
GoPro creates versatile cameras that empower people to capture their favorite moments from every angle – on snow, on trail, and everywhere in between.
Official base and mid layer partner
Icebreaker
The official base and mid layer of Alterra Mountain Company and Ikon Pass, Icebreaker leads a global shift toward natural performance apparel – designed to regulate body temperature, manage moisture, and reduce reliance on plastic fibers.
Official Payment Partner
Shift4
As the Official Payment Provider of Alterra Mountain Company and Ikon Pass, Shift4 powers seamless, secure transactions across all destinations. Through innovative payment technology, the company simplifies commerce while supporting millions of guest experiences worldwide.
Official Base Layer Partner
Smartwool
Born in Steamboat Springs, Smartwool has spent over 30 years crafting Merino wool socks and apparel that keep adventurers comfortable longer – helping every mountain day go further.
Official Goggle, Helmet and Eyewear Partner
Smith
For over five decades, Smith has pioneered eyewear and helmets built for performance, style, and safety. The brand continues to fuel life beyond walls through innovation that elevates every mountain, surf, and outdoor pursuit.
Official Pass Insurance Partner
Spot
Founded by outdoor enthusiasts, Spot creates embedded insurance products that help people live fully protected lives. As the official insurance partner of Steamboat, Spot provides season‑long coverage and trip protection for skiers and riders.
Official Outerwear Partner
The North Face
Since 1966, The North Face has outfitted explorers with performance gear built to push limits and protect the planet. Committed to sustainability and exploration, the brand continues to inspire a global movement of adventure.
Official drinkware and cooler Partner
YETI
Founded in 2006, YETI builds premium coolers and outdoor gear designed for durability and performance. Created for those who live and work in the wild, YETI products are built to last through every mountain journey.
Official Energy Drink Partner
Red Bull
Red Bull has been giving wings to people and ideas since 1987, creating an entirely new category in energy drinks. Available in more than 160 countries, Red Bull continues to energize adventure and fuel mountain culture worldwide.
Official Nutrition Bar Partner
Trubar
As the Official Nutrition Bar Partner of Alterra Mountain Company, TRUBAR powers every adventure with indulgent, on-the-go fuel that keeps guests going all day on the mountain.
Official SPF Partner
Supergoop!
As the Official SPF Partner of Alterra Mountain Company, Supergoop! protects guests from the mountain sun year-round with high-performance sunscreen. With 20+ years of expertise, Supergoop! offers feel-good formulas for every skin type and adventure.
Benefits
Strategic partnerships that elevate
At Alterra Mountain Company, brand partnerships go beyond exposure. Together, we create value that moves people – enhancing the guest experience, growing brand reach, and connecting brands with a community that lives for the mountains.