Press Release


“It’s Not Winter” Video Campaign Brings Home Silver

DENVER, CO, August 17, 2020Alterra Mountain Company recently won its second Silver Telly Award with production company Stept Studios, this year for its “It’s Not Winter” Ikon Pass video series in the Promotional Campaign category. Last year the company received a Silver Telly for the Ikon Pass “My Ikon: My Dad” video.

The six mini-films debuted on ikonpass.com and Ikon Pass social channels in August 2019 to encourage engagement and excitement for the 19/20 ski and snowboard season throughout the Ikon Pass community of mountain destinations. The humorous series features a number of winter diehards that bring skiing and riding with them throughout the year, such as Dan who gets his morning coffee from a shotski or Alice who sends it off an office banister.

The Telly Awards honors excellence in video and television across all screens and are judged by a group of over 200+ industry leaders. The Telly Awards was founded in 1979 and honors excellence in local, regional and cable television commercials, and non-broadcast video and television programming. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.

“We are thrilled with this year’s Telly Award win for the Ikon Pass video series, ‘It’s Not Winter,’ and the team’s ability to keep Ikon Pass content fresh, fun and engaging,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “Our creative content helps build loyalty and enthusiasm within the Ikon Pass community, and we will continue to push our creative boundaries as we look toward each season.”

“It’s Not Winter” videos
Episode 1 - The Coffee-ski
Episode 2 - The Rideshare
Episode 3 - The Test
Episode 4 - The Slip-n-Slide
Episode 5 - The Stairmaster
Episode 6 - The Office Rail Rally

2019 Silver Winner
My Ikon: My Dad

About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round mountain destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the globe’s newest season pass that invites skiers and riders to seek the unique of each mountain. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.

About Ikon Pass
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com..

Media Contact:
Kristin Rust