Today, Alterra Mountain Company released its fourth annual Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility. 

Alterra Mountain Company Becomes the First U.S.-Based Ski Company to be Verified in Conformance with the Science Based Targets Initiative Standards and Guidance

Two Weeks Left to Grab an Ikon Pass at its Current Lowest Spring Prices

Alterra Mountain Company Names New President & COO of Crystal Mountain in Washington

Ikon Pass and U.S. Ski & Snowboard Partner to Offer Skiers & Riders the Ultimate in Mountain Access

Alterra Mountain Company, the world’s leading outdoor recreation company, today announced a leadership transition. Jared Smith has announced his intention to step down from his role as Chief Executive Officer at the end of this season.

Alterra Mountain Company Announces Leadership Transition

Ski season is still in full swing, but that doesn't mean it's too early to start thinking about next winter, too. In fact, the Ikon Pass will start selling for the next season on March 12.

The Ikon Pass for Next Season Will Soon Go on Sale—With New Mountains, More Midwest Access, and Reservation-free Skiing

Ikon Pass Holders are Invited to Seek the Unique at 70+ Global Destinations on March 12 when 26/27 Ikon Pass Goes on Sale with New Benefits, New Offers and New Discounts

Winter is back across Ikon Pass country with storms dumping snow from coast to coast, with many destinations seeing feet of snow pile up over the past few days.

Ikon Pass Holders Can Find their Joy in Powder from Coast to Coast

The Snow is Falling Over Ikon Pass Country

With over two decades of experience in travel and hospitality, David will lead the company’s customer engagement strategy as well as its sales, marketing, and communications functions.

Alterra Mountain Company Appoints David Flueck as Chief Customer Officer and President, Ikon Pass

Download the Ikon Pass App to Track Your Stats and Much More

All Your Ikon Pass Adventures, Now Tracked With Slopes

Ikon Pass and Slopes Join Forces to Offer Skiers and Riders the Ultimate in Tracking Their Day on the Mountain

Thursday, December 11, 2025, is the last day to purchase 25/26 Ikon Pass products - Ikon Pass, Ikon Base Pass and Ikon Session Pass. The Ikon Pass will not be available for purchase starting December 12, 2025 and will go on sale again for winter 26/27 in spring 2026.

Don’t Miss Out on the Joy – Ikon Pass Goes Off Sale December 11 & Megève Ski Area in France Joins Ikon Pass for Winter 25/26

The Ikon Pass community comes together with the newly upgraded Ikon Pass mobile app that makes it easy to track, plan and enjoy your time across 70+ global destinations. 

One App, Every Mountain - Be in the Know Wherever You Go

Maximize your fun with the newly updated Ikon Pass app for winter 25/26

The ski industry giant's top executive seeks to make hitting the slopes easier for casual skiers while still catering to die-hard enthusiasts.

Ikon Pass demand remains strong as Alterra's CEO eyes diversifying, expansion

Joy abounds as the 25/26 Ikon Pass winter season opens today with Arapahoe Basin in Colorado spinning its lifts at 8:30am MST on Sunday, October 26, 2025 - the first in the Ikon Pass community. 

Ikon Pass Winter 25/26 Is Open for the Season With Colorado's Arapahoe Basin Opening on October 26, 2025

Alterra Mountain Company and Responder Alliance are joining forces to enhance mental well-being and resilience in the ski industry.

Alterra Partners with Responder Alliance to Boost Employee Mental Health & Resilience

Ikon Pass invites skiers and riders to adventure further into Asia throughout winter 25/26 as Niseko United and Aria Mountain Resort are joined by Shiga Kogen Mountain Resort, Mt. T, Myoko Suginohara Ski Resort, Furano Ski Resort, Appi Kogen Resort, NEKOMA Mountain, and Zao Onsen Ski Resort in Japan, plus Yunding Snow Park in China, and Mona Yongpyong in South Korea. 

Experience up to 77 days of adventure in Asia’s legendary powder snow

Ikon Pass Offers the Best of Asia With Nine New Destinations in Japan, China, and South Korea for Winter 2025–2026

Ikon Pass Offers the Best of Asia With Nine New Destinations Throughout Japan, China and South Korea for Winter 25/26

The popular multi-pass will net you access to nine resorts across Asia next winter.

Ikon Pass Just Announced a Big Expansion Into Japan, China, and South Korea

From December 6 through December 12, 2025 kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during Kids Ski Free Week.

Alterra Mountain Company Announces Kids Ski Free Week December 6–12, 2025, Across 15 North American Ski Destinations

Joining Ikon Pass Peak Perks as an aviation partner, JSX will offer exclusive travel benefits for the 2025-2026 and 2026-2027 seasons, providing a seamless journey from city skylines to snow-capped slopes.

Elevated Travel, Iconic Terrain: JSX and Alterra Mountain Company Unite to Deliver the Ultimate Winter Experience

For a limited time, Ikon Pass holders can offer discounted lift tickets to their crew that provide up to 50% off window rate, up from 25% off, at select Ikon Pass destinations.  

Ikon Pass Holders Have One Week to Get the Current Low Rates for 25/26

Spread the Joy With Up to 50% Off Ikon Pass Friends & Family Tickets Throughout the 25/26 Winter Season

Spread the Joy with up to 50% off Ikon Pass Friends & Family Tickets throughout the 25/26 Winter Season

With less than 100 days until winter, Ikon Pass holders will experience an array of new and improved infrastructure and services to enhance their on-site experience this season, including 17 new lifts, three gondolas, terrain expansions, lodges and amenities, upgraded snowmaking, and more across the Ikon Pass community. 

Ikon Pass Holders have two weeks to get the current low rates for 25/26

More Joy Coming to the Ikon Pass Community this Winter with New Terrain Expansions, Lifts, Gondolas and More Across 60+ Global Destinations

Alterra Mountain Company announced Tuesday it will pour more than $400 million into its resorts this year, with a majority of the money aimed at transforming Deer Valley Resort in Utah into one of the largest ski destinations in North America.

Alterra Mountain Company unveils $400 million investment across resorts, with Deer Valley expansion at the center

Alterra Mountain Company, the world’s premier mountain operating company, announces its continued commitment to the guest, employee, and community experience with a capital investment program of over $400 million.

Alterra Mountain Company Invests Over $400 Million in Capital, Services, and Programs in Continued Commitment to the Guest, Employee, and Community Experience

Ikon Pass will offer five new mountains within the stunning Valle d’Aosta region of the Italian Alps for winter 25/26, unlocking even more of Europe for Ikon Pass holders.

Find Even More Joy in Europe This Season: Ikon Pass Welcomes Five Mountains of Valle d’Aosta in Italy for Winter 25/26

Five ski resorts in view of Mont Blanc and the Matterhorn join the megapass for the 2025-’26 season.

Ikon Pass Is Giving Skiers Another Reason to Visit the Dolomites This Winter

Today, Alterra Mountain Company released its third annual Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility.

Alterra Mountain Company Releases Its 2024 Impact Report

Ikon Pass welcomes Le Massif de Charlevoix to the Ikon Pass community for winter 25/26, joining Tremblant in Quebec, for a total of eight marquee destinations in Canada. April 17, 2025, is the last day to score your Ikon Pass at spring’s lowest prices.

Score the Lowest Prices of the Season Through April 17

Ikon Pass Adds Le Massif de Charlevoix in Quebec for Winter 25/26

Here's how to get the best deals offered by Ikon.

If You Want to Ski Affordably Next Season, Buy Now

On Thursday, March 13, 2025, skiers and riders can find their joy at over 60 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when Ikon Pass goes on sale for the 25/26 winter season.

Find Joy on March 13 When 25/26 Ikon Pass Goes on Sale With New Benefits, Discounts, Expanded Access, and Skiing and Riding at 60+ Global Destinations

Alterra Mountain Company has announced key additions to its executive leadership team with the appointment of Diane Neville as Chief People Officer (CPO) and Will Forbes as President & Chief Operating Officer, Experiences Division.

Alterra Mountain Company Names New Chief People Officer and President & Chief Operating Officer, Experience Division

In celebration of her milestone 100th World Cup victory, Ikon Pass will match donations up to $50,000 to help Mikaela Shiffrin, the greatest skier of all time and Ikon Pass ambassador, raise $100,000 for Share Winter Foundation, to support youth learn to ski and snowboard initiatives.

To Celebrate Mikaela Shiffrin’s 100th World Cup Win, Ikon Pass to Match up to $50,000 in Donations for Share Winter Foundation

An investment budget of over half a billion in capital improvements will arrive over the next five years at all 12 Alterra-owned resorts.

Alterra Mountain Company Unveils Long-Term Improvement Plan

With snow already blanketing slopes across North America, Alterra Mountain Company and its premier Ikon Pass are poised to deliver this upcoming ski season, as the travel industry found out at a recent Toronto event.

With the Ikon Pass and Kids Ski Free Week, Alterra Mountain Company is ready for winter

Thursday, December 12, 2024, is the last day to lock in the good times and purchase 24/25 Ikon Pass products - Ikon Pass, Ikon Base Pass and Ikon Session Pass.

Destination : Appel final - Le 12 décembre est le dernier jour pour acheter un Ikon Pass pour 24/25

Destination: Final Call - December 12 Is the Last Day to Purchase a 24/25 Ikon Pass

Alterra Mountain Company has announced the closing of the purchase of Arapahoe Basin in Colorado, expanding Alterra’s portfolio of unique, complementary destinations in the Rockies.

Alterra Mountain Company Closes Acquisition of Arapahoe Basin in Colorado

Kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during the new Kids Ski Free Week. 

Alterra Mountain Company Announces Kids Ski Free Week, December 7-13, 2024, Across 15 North American Ski Destinations

Claim good times at 50+ worldwide Ikon Pass destinations before savings end October 10. Enjoy new destinations and exclusive benefits this winter season.

Two Weeks to Get Ikon Pass at Its Current Low Fall Rates

Ikon Pass holders will experience an array of new and improved infrastructure and services to enhance the guest experience, including 28 new lifts, new terrain expansions, new lodges and amenities, expanded snowmaking, and more across the Ikon Pass community. 

Ikon Pass Holders Can Experience New Terrain, Lifts, Dining, Skier Services and More Across 50+ Global Destinations This Winter

Alterra Mountain Company announced today that Elias Ortner has been named President & COO of Mike Wiegele Helicopter Skiing (MWHS) based in Blue River, British Columbia, Canada, effective immediately.

Alterra Mountain Company Names New President & COO of Mike Wiegele Helicopter Skiing in British Columbia

Today, Alterra Mountain Company, the world’s premier mountain operating company, announces a capital investment program of over $300 million, focused on on-mountain improvements to enhance the guest experience across its portfolio of North American destinations.

Alterra Mountain Company to Invest Over $300 Million in Additional Capital to Improve the Guest Experience

Alterra Mountain Company announced that Amy Ohran has been named President & COO of Palisades Tahoe, located in Olympic Valley, California. Amy will be responsible for leading all resort operations, planning, enhancing the employee and guest experience, continuing to build and strengthen community relationships, and driving the profitability of the destination. 

Alterra Mountain Company Names New President & COO of Palisades Tahoe

Ikon Pass will offer six of California’s best mountain destinations when Sierra-at-Tahoe joins Ikon Pass for winter 24/25, unlocking even more Tahoe access for Ikon Pass holders. Plus Ikon Base Pass Now Includes Taos Ski Valley.

Add Destination: Sierra-at-Tahoe, California to Your Winter 24/25 Bucket List When More Good Times Come to Tahoe

Add Destination: Sierra-at-Tahoe, California to Your Winter 24/25 Bucket List When More Good Times Come to Tahoe. Plus Ikon Base Pass Now Includes Taos Ski Valley

Alterra Mountain Company is preparing to welcome the world to Utah when Deer Valley Resort will host events for the Salt Lake City-Utah 2034 Winter Olympics.

Alterra Mountain Company is preparing to welcome the world to Utah when Deer Valley Resort hosts events of the Olympic Winter Games Salt Lake City-Utah 2034. 

Alterra Mountain Company welcomes the world to experience the Games and discover the newly expanded Deer Valley for the 2034 Winter Olympics 

Expanded partnership brings Affirm to all Alterra destinations in the US and now also in Canada.

Alterra Mountain Company and Affirm Expand Exclusive Partnership to Bring Payment Flexibility to More Skiers & Riders

Alterra Mountain Company announces the official appointment of Dave Hunter to President & COO of Steamboat in Colorado and Eric Clark to President & COO of Mammoth Mountain in California.

Alterra Mountain Company Announces New Presidents at Steamboat and Mammoth Mountain

Alterra Mountain Company announces the retirement of Dee Byrne, President & COO of Palisades Tahoe in California. Dee has worked in the ski industry for over 40 years, the last 13 of them spent at Palisades Tahoe. 

Alterra Mountain Company Announces The Retirement of Dee Byrne of Palisades Tahoe in California

Alterra Mountain Company has announced the closing of the purchase of Mike Wiegele Helicopter Skiing (MWHS) in Blue River, British Columbia, Canada, further expanding the company’s premium heli-skiing portfolio, complementing CMH Heli-Skiing & Summer Adventures.

Alterra Mountain Company Closes Acquisition of Mike Wiegele Helicopter Skiing in British Columbia

Alterra Mountain Company has published its second annual impact report that outlines the company’s social responsibility efforts as part of its “Forward Stance” platform.

Alterra Outlines Social Responsibility Efforts

Alterra Mountain Company released its second annual Forward Stance Impact Report, outlining its ongoing commitment to Social Responsibility.

Alterra Mountain Company Releases its 2023 Impact Report

Alterra Mountain Company Releases Its 2023 Impact Report

Ikon Pass welcomes St. Moritz to the Ikon Pass community for winter 24/25, joining Zermatt, in Switzerland for a total of six incredible European destinations.  

Ikon Pass Adds Renowned St. Moritz In Switzerland For Winter 24/25

The multi-resort ski passes for the 2024-2025 season are on sale March 14.

The Ikon Pass Is Your Golden Ticket to Ski Resorts Around the World

Introducing More Friends & Family Discounts, Heli-Ski Discount, Free Summer Bike Park Day and More

THE GOOD TIMES START ON MARCH 14 WHEN 24/25 IKON PASS GOES ON SALE WITH NEW BENEFITS, DISCOUNTS, EXPANDED ACCESS, AND SKIING AND RIDING AT 50+ GLOBAL DESTINATIONS

The Good Times Start on March 14 when 24/25 Ikon Pass goes on Sale with New Benefits, Discounts, Expanded Access, and Skiing and Riding at 50+ Global Destinations

“It's an amazingly good thing because what it means for us is we have stability in our ownership group.”

Alterra CEO Smith: KSL’s $3B "Not New Money"; Says “Vast Majority of Money We’re Investing Is Money We're Making”

Alterra Mountain Company has announced that it has entered into an agreement to purchase Arapahoe Basin in Colorado, from Dream Unlimited Corp., expanding Alterra’s portfolio of unique, complementary destinations in the Rockies.

Alterra Mountain Company to Acquire Arapahoe Basin in Colorado

Arapahoe Basin will become the 18th ski area for Alterra Mountain Co., which last week announced $3 billion in new investment.

Arapahoe Basin acquired by Alterra Mountain Co., one of the nation’s biggest ski resort operators

The Alterra Mountain Company Community Foundation announced a $1 million commitment to U.S. Ski & Snowboard to support athlete mental health services and return-to-performance programming.

Alterra Mountain Company Community Foundation Makes $1M Commitment to U.S. Ski & Snowboard Mental Health Services and Return-to-Performance Program

Skiing is big business in Colorado and, when it comes to resorts, Alterra Mountain Company is one of the biggest there is.

Colorado ski exec on whether resorts would pay for a mountain train and worker housing, plus other industry issues

Ship Skis and Alterra Mountain Company have entered into a new partnership for the 23/24 season. Ship Skis is now available as an exclusive benefit of the Alterra Mountain Company’s North American destinations.

Alterra Mountain Company Elevates Guest Experience Through New Partnership with Ship Skis

Today, Alterra Mountain Company further celebrates the unique character and culture of its mountain destinations by unveiling Forward Stance Studio, which began with an investment of more than $1 million to support diverse, local, and sustainability-conscious artists to develop public art installations that capture the essence of each destination, creating the Forward Stance Studio. 

Alterra Mountain Company Celebrates Art & Culture of the Mountains with Forward Stance Studio

Founded in 2022 as a multi-year ongoing project, the Forward Stance Studio program serves as a catalyst for community connections and relationship building while highlighting diverse, local, and sustainable artists.

Forward Stance Studio Artists 

Thursday, December 14, 2023 is the last day to purchase 23/24 Ikon Pass products - Ikon Pass, Ikon Base Pass and Ikon Session Pass.

December 14 is the Last Day to Purchase a 23/24 Ikon Pass

Alterra Mountain Company has appointed Ron Cohen, President & COO of Mammoth Mountain and June Mountain, and Rob Perlman, President & COO of Steamboat, to the newly created roles of Executive Vice President (EVP), Regional Operations.

Alterra Mountain Company Expands Mountain Division Leadership

Legendary Heli-Skiing Operation Will Continue to Build on Iconic Founder’s Legacy

Alterra Mountain Company To Acquire Mike Wiegele Helicopter Skiing In British Columbia

The Ikon Pass parent company announced plans to acquire B.C.-based Mike Wiegele Helicopter Skiing by the end of the year.

Alterra Mountain Company To Add More Heli-Skiing to Its Portfolio

Alterra Mountain Company announces that Matt Jones has been named the new President & COO of Stratton.

Alterra Mountain Company Names New President & COO of Stratton in Vermont

Today, Alterra Mountain Company has announced key additions to its executive leadership team.

Alterra Mountain Company Expands Leadership Team With New Chief Development Officer, Chief Technology Officer, And Executive Vice President Of Hospitality

Camelback Resort and Blue Mountain Resort in Pennsylvania join Ikon Pass for winter 23/24, unlocking even more east coast access for Ikon Pass holders.

The Good Stuff Just Got Better with Two New Ikon Pass Destinations for Winter 23/24

Enhancing on-site guest experiences across the world this upcoming winter season

Ikon Pass Holders Can Experience Over $1 Billion in New Terrain, Lifts, Dining, Skier Services and More for Winter 23/24

Utah resort will double its skiable terrain while adding premier hospitality via a new village and portal.

Alterra Mountain Company Announces Major Expansion of Deer Valley Resort

The addition expands the company’s family of destinations to 17.

Alterra Mountain Company Closes Acquisition of Schweitzer in Idaho

Our friend, colleague, and one of our principal owners, Jim Crown, passed away on June 25, 2023.

Our Friend, Jim Crown

Alterra, whose resorts include Steamboat, partnered with Colorado Mountain College to get lift mechanics swiftly trained in the cornerstone job of all ski resorts.

Resort operator turns to Colorado Mountain College to train much-needed next generation of lift mechanics

Reinforcing our commitment to social responsibility with our first Impact Report.

Alterra Mountain Company publie son premier rapport d’impact

Alterra Mountain Company Releases Its First Impact Report

The New Mountain Addition will add to the Company’s Family of Destinations in the Pacific Northwest

Alterra Mountain Company va acquérir Schweitzer dans l’Idaho

Alterra Mountain Company To Acquire Schweitzer In Idaho

Darbous will be responsible for all operations, driving profitability, creating unparalleled experiences for guests and employees at the Pacific Northwest’s premier ski destination, plus the management of Crystal’s strategic development plan.

Alterra Mountain Company Names New President & COO Of Crystal Mountain In Washington

One Week Left to Score the Lowest Price and Most Perks, Prices Go Up April 21, 2023

Alyeska Resort In Alaska Joins The Ikon Pass Community For Winter 23/24

Alterra Mountain Company, the world’s premier mountain operating company, announces a nearly $500 million capital investment program focused on enhancing the guest and employee experience across its portfolio of destinations over the next year. The announcement follows last year’s significant milestone, when the company completed more than $1 billion in capital improvements over its first five years of operation, double the original financial commitment of $555 million announced when the company was formed.  

Alterra Mountain Company Plans To Invest Nearly Half A Billion Dollars In Transformational Changes In The Year Ahead

Alterra Mountain Company Plans to Invest Nearly Half a Billion Dollars in Transformational Changes in the Year Ahead

On Thursday, March 16, Ikon Pass goes on sale for the 23/24 season. Current and new pass holders are invited to join the Ikon Pass community at its lowest rates of the season and take advantage of all the early offers available, such as renewal discounts, Buy Now Ride Now spring skiing, and 0% interest payment plans. 

Le Ikon Pass 23/24 sera mis en vente le 16 mars

23/24 Ikon Pass Goes on Sale March 16

Snow Valley in Southern California will join the Ikon Pass community starting Monday, February 20, 2023. 

Snow Valley In Southern California Joins The Ikon Pass Community

On January 24, 2023, world champion alpine skier and Ikon Pass ambassador, Mikaela Shiffrin, became the new all-time women’s World Cup record holder with 83 wins. To celebrate, Alterra Mountain Company has committed to add recreational ski racing courses to its mountain destinations over the next year in partnership with Mikaela, U.S. Ski and Snowboard, and Outside Interactive, Inc., owner of NASTAR. 

Alterra Mountain Company And Ikon Pass Celebrate Mikaela Shiffrin’s Historic World Cup Record

Snow Valley will Join Big Bear Mountain Resort, Creating a Three-Mountain Destination for the Ultimate Ski & Ride Experience

Alterra Mountain Company Adds Snow Valley Mountain Resort In Southern California To Its Family Of Destinations

Alterra Mountain Company adds Snow Valley Mountain Resort in Southern California to its Family of Destinations

Thursday, December 8, 2022 is the last day to purchase 22/23 Ikon Pass products - Ikon Pass, Ikon Base Pass and Ikon Session Pass. The Ikon Pass will not be available for purchase starting December 9, 2022 and will go on sale for winter 23/24 in spring 2023.

December 8 Is The Last Day To Purchase A 22/23 Ikon Pass

December 8 is the Last Day to Purchase a 22/23 Ikon Pass

Thanks to recent storms, cold temperatures and the hard work of operations and snowmaking teams across North American destinations, Ikon Pass holders can enjoy early openings at 13 destinations throughout California, Colorado, Utah, Washington, Idaho, and Canada

Huge Snow Prompts Early Openings At 13 Ikon Pass Destinations

Huge Snow Prompts Early Openings at 13 Ikon Pass Destinations

Skiers and riders have one week to claim Ikon Pass fall pricing for winter 22/23, with prices going up on October 14, 2022. Claim fall's best prices now, from $269 adult. 

One Week To Save On 22/23 Ikon Pass Prices Increase After October 13, 2022

One Week to Save on 22/23 Ikon Pass Prices Increase after October 13, 2022

Skiers and riders have even more choices for winter 22/23 as the Ikon Pass community expands around the globe with the addition of Grandvalira Resorts Andorra and Sun Peaks Resort in British Columbia.

Ikon Pass Expands Global Access For Pass Holders With The Addition Of Grandvalira Resorts Andorra And Sun Peaks Resort In British Columbia For Winter 22/23

Ikon Pass Expands Global Access for Pass Holders with the Addition of Grandvalira Resorts Andorra and Sun Peaks Resort in British Columbia for Winter 22/23

Today Alterra Mountain Company announced it has acquired Ski Butlers, a leading ski equipment rental & delivery service based in Utah. Ski Butlers will remain a standalone business with ongoing operations in 50 worldwide ski destinations, while maintaining its current staff and leadership. 

Alterra Mountain Company Adds Ski Butlers to Portfolio

The Ikon Pass community has expanded around the globe with the addition of Lotte Arai Resort in Japan and Panorama Mountain Resort in British Columbia. 

Ikon Pass Adds Two More New Destinations for the 22/23 Winter Season - Lotte Arai Resort in Japan and Panorama Mountain Resort in British Columbia, Canada

Ikon Pass Adds Two More New Destinations for the 22/23 Winter Season

Alterra Mountain Company has renewed its commitment to responsible stewardship of the mountains it operates with a significant expansion of its Social Responsibility team.

Alterra Mountain Company Elevates its Commitment to Social Responsibility

Alterra Mountain Company announced today that Todd Bennett has been selected as President & Chief Operating Officer of Deer Valley Resort in Utah, effective August 1, 2022.

Alterra Mountain Company Names New President & COO of Deer Valley Resort in Utah

Rusty Gregory winds down 40 years of ski area management, hands Alterra reins to Jared Smith, who used tech to help Ticketmaster dominate

Q&A: Alterra CEO Rusty Gregory steps back and reflects on next generation of ski resort bosses

Alterra Mountain Company announced that Jared Smith, the company’s President, will be promoted to Chief Executive Officer, effective August 1, 2022. At that time, Rusty Gregory, the company’s current Chief Executive Officer, will step back from day-to-day operations to become Vice Chairman of the Board.

Media Room

alterra mountain company becomes the first u.s.-based ski company to be verified in conformance with the science based targets initiative standards and guidance

two weeks left to grab an ikon pass at its current lowest spring prices

alterra mountain company names new president & coo of crystal mountain in washington

ikon pass and u.s. ski & snowboard partner to offer skiers & riders the ultimate in mountain access

alterra mountain company announces leadership transition

the ikon pass for next season will soon go on sale—with new mountains, more midwest access, and reservation-free skiing

ikon pass holders are invited to seek the unique at 70+ global destinations on march 12 when 26/27 ikon pass goes on sale with new benefits, new offers and new discounts

the snow is falling over ikon pass country

alterra mountain company appoints david flueck as chief customer officer and president, ikon pass

ikon pass and slopes join forces to offer skiers and riders the ultimate in tracking their day on the mountain

don’t miss out on the joy – ikon pass goes off sale december 11 & megève ski area in france joins ikon pass for winter 25/26

maximize your fun with the newly updated ikon pass app for winter 25/26

ikon pass demand remains strong as alterra's ceo eyes diversifying, expansion

ikon pass winter 25/26 is open for the season with colorado's arapahoe basin opening on october 26, 2025