Media Room

Today, Alterra Mountain Company released its third annual Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility.

Ikon Pass welcomes Le Massif de Charlevoix to the Ikon Pass community for winter 25/26, joining Tremblant in Quebec, for a total of eight marquee destinations in Canada. April 17, 2025, is the last day to score your Ikon Pass at spring’s lowest prices.

On Thursday, March 13, 2025, skiers and riders can find their joy at over 60 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when Ikon Pass goes on sale for the 25/26 winter season.

Alterra Mountain Company has announced key additions to its executive leadership team with the appointment of Diane Neville as Chief People Officer (CPO) and Will Forbes as President & Chief Operating Officer, Experiences Division.

In celebration of her milestone 100th World Cup victory, Ikon Pass will match donations up to $50,000 to help Mikaela Shiffrin, the greatest skier of all time and Ikon Pass ambassador, raise $100,000 for Share Winter Foundation, to support youth learn to ski and snowboard initiatives.